Q Practical Application • Choose an advertisement that you have recently seen on TV. o Decide whether Operant or Classical conditioning are being used. o Identify the associated concepts o Describe how each is used in the commercial (see examples below) Here are two examples: 1. Operant Conditioning: • 90's Midol Commercial (Links to an external site.) • The Midol pill serves as negative reinforcement. This pill will promote a desirable situation by removing an unwanted stimuli (the tension, bloating, irritability). The prospective user can expect less symptoms When the symptoms associated with the period are felt, this product will be strongly considered. 2. Classical Conditioning • https://www.youtube.com/watch?v=TPKgC8KPBMg (Links to an external site.) • In this commercial, the unconditioned stimulus is portrayed by the lonely and scared puppy being rescued by his friends, the horses. The natural and unconditioned response is to have a strong positive emotional reaction. Near the end of the commercial, you begin to realize that the horses are actually Budweiser Clydesdales. The process of conditioning occurs as the horses become associate with the puppy and positive feelings ensue. In these manner, the conditioned response is that Budweiser has a positive emotion attached to it and therefore people are more likely to purchase it at the store. Perform the following tasks: • Step 1: Post your initial response to the discussion topic on the discussion board (250 words). (This is due by Wednesday) • Step 2: Read other students' posts and respond to at least two other students (100 words). (This is due by Saturday) • Step 3: Instructor reviews posts